AmzChart | Best Amazon Product Research Tool To Boost Your Business

When it comes to starting a business on Amazon, one of the most important components for every seller is to make your own strategy on product research tactic and selection, that is to say, in order to generate more potential sales, Amazon sellers, generally, have to do product research through some ways such as analyzing historical and current market trends to choose winning items for their business, which is not that easy to perform.

Therefore, product research tools came into being, such as Jungle Scout, Unicorn Smasher, also, AmzChart is one of them. Unlike other tools, AmzChart specializes in Amazon Best Seller product data analytics to perform product research.

Why choose Amazon Best Seller Rank(BSR) data to conduct product selection?

According to Amazon, Amazon Best Seller Rank(BSR) is the rank of Amazon’s most popular products based on sales, updated hourly. They didn’t disclose any details of the BSR algorithm, but there is one thing for sure, Amazon sellers have a chance to know whether their products are performing well or not through Best Seller rankings. Generally, products with low sales have high BSR, with high sales have low BSR accordingly.

There is an old saying in the market, “don’t sell what you want to sell, but sell what’s selling now”, If you want to take a place in the Amazon market, there is no doubt that products with low BSR are what products you should investigate at first, why are they selling so well? What’re the secrets behind them?

AmzChart is going to reveal almost everything about BSR products for you to find your potential winning items, improve your Amazon BSR, and win your market.





What is AmzChart?

AmzChart is an Amazon product research tool based on Amazon BSR data analytics, which has the best name in the industry and has helped 2000 Amazon sellers to increase their revenue.

Its power lies in its data capture and analysis capabilities, more than 1,200,000 products of all categories included in AmzChart, aside from having a large amount of Amazon BSR products, it has deep analysis for each one, so that you can always have access to the lastest BSR products details and changes.

As we mentioned above, Amazon BSR fluctuates on an hourly basis, no historical data left, so for Amazon sellers, they can’t trackback what’s the historical ranking of these products, nor can they analyze and compare these data, and find out what changes happen on each product, which is no good for BSR product research.

Furthermore, more than 3 million BSR and BSR-related products updated daily on AmzChart, so you can catch the marketing trend and get first-hand information on product performance and changes under each category.

Meanwhile, by comparing and contrasting BSR fluctuation of products that you might interest in based on their historical and current information, such as BSR, trends of reviews and ratings, changes of Buybox price, etc., you might uncover the secrets of these products, know your competitors’ strategy well, and take a step ahead of them easily.

Powerful features of AmzChart

Massive database

It’s one of the major features of AmzChart, it has collected and dug out more than 1,200,000 BSR product data, and it will never stop. Anytime, you can get the lastest BSR product details.

the homepage of AmzChart
the homepage of AmzChart

400+ custom-set filters

When you use the product research tool like AmzChart, you will have access to the whole Amazon departments, and you can set your own filters based upon your preferences. On the basis of your custom-set search criteria, you will get a long list of thousands of product ideas, with different filter criteria settings, you will get various lists of products, you know what? On AmzChart, you might get more than 400 lists of them. If you want to investigate further, just with only one click.

Product research filters -- AmzChart
Amazon product research filters — AmzChart

Custom filters are not only used in product research, but also in category research.

Amazon Catrgory research filters -- AmzChart
Amazon category research filters — AmzChart

We know the fierce competition on Amazon and deeply understand Amazon sellers’ feelings, so with AmzChart, Amazon sellers won’t worry too much if they will always get the same product results as other sellers, thereby increasing competition. There are up to 400+ filter criteria combination settings, you can set your special criteria based on your niche industry, sellers type, shipping method, marketing strategy, available funds, etc., to differentiate yourself.

Insightful products’ details and BSR comparison

After filtering products that you are interested in, AmzChart also provides more detailed information about each product on the long list.

There is much information provided on the long list. You can find how many results you get based on your custom filter criteria settings.

In addition, available info of products are:

Product thumbnail
Product name
ASIN
Whether it is Amazon Choice
Whether it is A+ content
Whether it has video
Category name
Release date
Current BSR
BSR X day(s) ago(based on your choice) BSR ROC(rate of changes)
Total reviews
Reviews X day(s) ago(based on your choice)
Reviews ROC
Product rating
Buybox price
Buybox seller name
Buybox fulfillment
Numbers of sellers
Link to Amazon detail page

a long list of products based on your settings — AmzChart

If you are attracted by one certain product of this long list, you can dive into to explore more information about this specific one.

more product details -- AmzChart
more product details — AmzChart

Apart from product description as well as more product details, there is more available info.

First is the path of category and BSR trend of the product. You can clearly see which category path this product belongs to, and at which level of subcategory it is located. In addition, by distinguishing different colors, you can clearly understand which category this product belongs to. Look at the line chart which shows on the right below, it presents the change in BSR of the product in different categories or niche categories in the past month. By hovering the mouse over a certain point to view the BSR status of this product on one specific day.

Category path&BSR changes of the product -- AmzChart
category path&BSR changes of the product — AmzChart

By analyzing and comparing historical and current category path and BSR data, you can easily find out whether it is a seasonal product, whether it has changed its category, and which category path it has moved in. There are essential references for your product research.

Second is the growing trend of reviews in the past month. The chart below illustrates the number of new reviews added to the product every day, generally, as an Amazon seller, it’s better to choose products with fewer reviews, which means there existing chances for you in this niche market.

new reviews added daily -- AmzChart
new reviews added daily — AmzChart

Last is the trend of Buybox price, total reviews, ratings, positive/negative ratings, number of Q&A of this product in the past month. By analyzing the growth and decrease of these indicators, you might have a better understanding of this product, such as whether it has stable organic sales, whether there has any changes happen to it.

more trends about this product -- AmzChart
more trends about this product — AmzChart

AmzChart provides detailed BSR products’ information, and you can grab more knowledge of products that you pay attention to, regarding its BSR changes, reviews growth/decrease, etc.

Up to 10 levels Amazon niche categories analytics

If you wanna put your products to the Amazon shelf, you have to consider which category path you will follow. It’s not an easy thing, then you have to use Amazon categories analysis provided by AmzChart to make it easier.

AmzChart offers many filter criteria, and you can personalize your settings based on preferences.

Available info in the long list of the category:

Category name
Category level
Total listings
Total reviews
X days reviews growth
Top X average price
Top X average reviews
Top X average release date
Total variations
Category created time
Top X average rating
Positive rating
Negative rating

long list of Amazon categories based on your filter criteria settings -- AmzChart
a long list of Amazon categories based on your filter criteria settings — AmzChart

Then check more information about these category paths.

Apart from the basic information of this category, it also offers the different category paths that this niche category in.

basic information of the category -- AmzChart
basic information of the category — AmzChart

Furthermore, there are estimated category activity based on the number of new reviews of this category, from which, you can easily find whether this category is highly active or low active and whether products belong to this category are seasonal products or not. Typically, the greater the increase in reviews, the better the activity of the category.

category activity of the category -- AmzChart
category activity of the category — AmzChart
total reviews of the category — AmzChart

AmzChart also offers price analysis in one specific category, from which, you can see in this category, in which price range the products are most active, that is, it has more reviews, to determine whether your product should be placed in this niche category path.

price analysis of the category — AmzChart

Find out the number of products and release date of them under this category, then you can find whether this category is saturated, and what happened that causing a sharp reduction.

release date analysis -- AmzChart
release date analysis — AmzChart

How to do Amazon category analysis with AmzChart?

For every Amazon seller, the choice of products is on the one hand, and on the other hand, you have to place your products under a suitable category path. This category path will bring you traffic and affect your sales.

What Amazon category path do we usually choose?

Organic high traffic (big category or subcategory comes with traffic, such as popular categories), low competition (that is, fewer sellers, fewer products), relatively active(there are new products released from time to time), and the traffic is relatively scattered (that is, there is no monopoly or no products that have taken up most of the market).

If you just starting your Amazon business, and don’t know what kind of category path you can choose, maybe you can follow the blueprint we mentioned above, but you have to set some filter criteria to do category research. For example, if I am an Amazon seller, and looking for categories to put my products in, just go “Market Insight”, and set the filter criteria (just for example): total listings < 30,000, total reviews > 50,000, which means that it has fewer products but high activity.

results of categories -- AmzChart
results of categories — AmzChart

But there still are some categories that you might have to stay away from. Such as Media(books, CDs, software, video games), clothing&shoes(they tend to be having high returns), electronics&computers(they tend to be complicated and easy to be damaged), you can check Amazon category analysis to get a better understanding on whether this category has a good rating or not. That’s a really effective way. If the negative ratings in that category occupy a larger part, then, on the one hand, you might consider putting your product on a different category path, and on the other hand, to improve your product based on the negative reviews (generally for the manufacturer type sellers) in order to get good sales.



Explore your Amazon category path



How to do Amazon product research with AmzChart?

If you want to achieve product research success, there is common guidance that you could follow:

number of reviews: Among sellers with higher rankings, their product reviews are generally less than 30, it implies the competition is reasonable.

Selling price in the range of $20-$50: you have to take all costs(storage, shipping, advertising) into consideration and leave enough profit margins.

avoid seasonal products: you should avoid unless you know how to control your inventory during holiday and peak seasons.

These just simple suggestions for Amazon sellers who just ready to sell products on Amazon. You can find more profitable niches through AmzChart, and you can personalize your filtering criteria based on your experience, niche industry, seller type, available investments, to get more product ideas.

For example, if you are looking for products that have steady organic&search traffic under the Kitchen&Dining category, you might create a filter that has the following criteria:

①Current BSR is in the range of 4000-7000

② The 14-day BSR rate of changes in the range of 0%-10%

③Product price of at least $20

④Total reviews less than 30

Here is what you might get a list of about 597 products based on the settings above that you can investigate deeper, you will find some interesting product ideas that you have never thought, then you can check the detail information of the product or just link directly to Amazon product page.

example: get a list of products -- AmzChart
example: get a list of products — AmzChart

You can investigate more products, know more products BSR changes in your niche industry, meanwhile, get a better understanding of your competitors and what marketing strategies they adopt to improve their BSR.

Final thoughts

AmzChart is a great tool that will help you find more potential profitable products on Amazon based on BSR data analytics. There are quite a lot of products are waiting for you to explore, and you can also optimize your category path to grow your sales.

Meanwhile, there are more functions that are coming soon, such as keyword scout, product tracking, sales monitoring. They are waiting for you to explore.