AmzChart: How to Create Amazon Ads on Facebook?
Facebook is one of the largest and fastest-growing social media platforms in the world. The marketing potential of this platform has also been recognized by many e-commerce stores and they have been advertising on Facebook for years.
By correctly utilizing the tools and potential for Facebook, you can successfully increase the web traffic towards your website with the help of ads. This will help increase conversions and take your business to new heights.
As the world progresses toward the e-commerce sector, the competition between Amazon sellers is growing fiercer. Posting Amazon ads on Facebook gives you the opportunity to get an edge over your competitors and boost both your sales and rankings.
AmzChart has been recognized as the best Amazon BSR and product research tool that allows you to find high-potential and low-competition products to sell at your store and increase your profits within minutes.
Hence, you can use AmzChart to find the most profitable niches for your store and then use Facebook ads to promote those products to increase both traffic and conversions on your e-commerce store.
Why use Facebook ads to help increase Amazon sales?
Facebook is the most popular social media network worldwide with over 2.89 billion monthly active users (According to Statista). Hence, the market potential is unlimited and can be exploited for rapid success in the e-commerce sector.
IT has been observed through several online surveys and analyses that from 30 to 40% of the Facebook audience is likely to purchase the products they see on their feed. This provides the online sellers an opportunity to utilize this platform for their benefit.
Posting Amazon ads on Facebook provides you with the unique opportunity of reaching a massive audience in a matter of minutes. Using Facebook marketing tools, you can boost your ads and increase your outreach to a larger scale audience.
Hence, using Facebook ads can be a lot beneficial for Amazon sales. They can help you increase web traffic to your websites and enhance your visibility across the search engine result pages to improve your BSR as well.
Optimizing Listings at the Beginning
Before you start advertising on Facebook, you must be aware of the
potential of the products you are going to sell. Products with high potential and demand will catch the audience’s attention much faster than others.
Hence, to increase the chances of success for your e-business and optimize the listing of your products with the most profitable niches, you can use the AmzChart tools. These tools help you boost your sales up to 200% and rank your products on Amazon.
To optimize the listings, you can use the keyword scout tool that will allow you to spy on your competitor's keyword strategy and help you find the best keywords to enhance your product’s visibility on the platform.
Therefore, you will be able to use AmzChart keyword functions to optimize the image, title, descriptions, search terms, and keywords relating to your products. This will help you enhance your rankings on BSRs and also on search results.
How to build Amazon ads on Facebook?
For proper advertising of Amazon ads on Facebook, you will need to set up a proper base of operations on the platform and then follow the following steps to create ads and target a potential audience.
These steps will help you set up a successful business page for your Amazon sales business. Using this platform, you will be able to provide your audience with a more creative and detailed view of your business and its products.
Step 1: Create Business Page
The business pages on Facebook are the base platforms from where you manage your ads and audience on Facebook. The best part about these is that they are completely free to create.
Once you create this page on Facebook, you will use it to engage your audience and keep them updated with the latest products and offers that you will be placed on your stores.
Once you place an ad on Facebook, this page will be accessed by the viewers. So, you will have to fill this page with intriguing details about your business as well as about the products and services you will be providing.
Adding to this, to keep the audience intact and increase engagement of your page, you can also post interesting pictures, videos, posts, and other stuff that will attract more users toward your page.
Moreover, you will also use this page to interact with your audience. Try to make it as user-friendly as possible. Fill in all the details. Keep it simple, and well-designed. Ease of use always has a positive effect on sales.
Step 2: Create Ads
Once you have set up your business page, you will be able to create ads for your products and services.
To create these ads, you need to set up an ads account and provide billing info to Facebook that will be used to pay for your ads.
In this step-by-step guide, we will help you in choosing how to create ads on your Facebook business page:
- First of all, select “Ad Center” which will appear on the left side of your business page home.
- Next, to set up billing and info, you need to click on “Create Ad”. This will take you to the campaign selection page.
- On the next page, you will be provided with a variety of options to choose from for your campaign. Since you will be posting ads for Amazon sales, you need to go for the conversion campaign because it will best suit you.
- However, you can also choose to change the campaigns and find the one that will be most beneficial for you. Your main purpose is making sales, so you can test various preferences to check which one works best for your product.
- Once you have selected your desired campaign, click on next to move to the billing section.
- On the next page, you have to provide a budget and schedule for your campaign. The outreach of boosted ads will depend on the budget you are willing to spend. You can select a start date and end date for your ad campaign.
- If you haven’t already provided your credit card info while setting up the business page, it will be asked in the next step. This info will be used to pay for your ad campaign.
The ads on Facebook have wider outreach than any other platform. Because of the massive number of users, Facebook boosts your ads to the newsfeed of millions of people, which will help you increase both web traffic and sales of your products.
Step 3: Target Audience’s Interests
After you have set up a page and created ads for your campaign, you will need to select the target audience for which you have designed the ads.
Facebook helps you narrow the target audience based on the interests that you choose. Simply posting the ads might not yield the results that you are expecting because your ads might reach an audience that has no interest in the product.
Hence, first of all, you must select age, gender, language, and area of the audience which you are targeting. Once you have done that, next you will target their interests.
Professional sellers on Facebook recommend using as many interests as possible in this step because it will narrow down the audience to the exact targeted one and the rate of conversions will be much higher.
For Amazon ads on Facebook, you can target interests that relate to Amazon as well as the products and services which you are selling. For example, if you are selling a fitness product then targeting fitness hobbies, sports, and other related interests will help you reach the right audience.
To target the interest of the audience more efficiently, you can also use the AdTargeting tool which is one of the best online tools for locating the best and most profitable niches on Facebook.
This tool discovers the hidden interests of the massive Facebook audience and provides you with analytical reports and interest comparisons. These can be used to find the best interests and demands to enhance the listings of your products.
Moreover, you can also use this tool to target competitors’ audiences and find the best high potential interests for your page that can be used to further boost your profits and conversions on the platform.
Step 4: Set-up Creative Section
This is the best part about ad creation on Facebook. This tab allows you to be creative with your ad and structure it in the best way that would be most appealing to the audience.
You can create a video ad, image ad, or carousel and then ad the text for your ad. Make sure to keep the text short and to the point. Users often find longer descriptions boring and don’t bother to read at all.
Hence, a short and precise description will act as a hook to pull your audience in and send them to your targeted page.
To enhance the description of your products, you can use the AmzChart Keyword Scout tool. This tool will help you analyze the main keywords and long-tail keywords used by your competitors and help you select the best keyword strategy for your posts.
Keywords can have a decisive influence on the visibility and outreach of your products as well as their rankings. Hence, this tool can help you improve your Best Seller Ranking on Amazon as well.
Now beneath your description, you can have two links, one for the landing page and the other for the Amazon product page.
The landing page will provide the potential customers with details and specs of the product. These details can be accessed by interested customers who want to know more about the product.
Otherwise, you can send the customers directly to the Amazon page where they can buy the product directly.
Furthermore, you can hire copywriters to advertise the brand and increase its market awareness. This will help persuade and convince the audience into knowing more about the brand and its services and will positively influence the sales.
Professionals recommend that you use infographics to create innovative ads that are informative in themselves and convince the customers of features and highlight the specs of the products. In that way, the customer won’t need many details and conversions will be much more.
Once you have posted your ad on Facebook, you should be continuously checking the analytics of your ad campaign. The last thing you will want for a paid campaign is to go to waste.
Luckily for you, you can check the analytics through Amazon attribution to check how many conversions and outside traffic you are getting on your page. If it’s not much, you must change the variables in your ad campaign.
Facebook allows you to try numerous variations to reach the one which best suits your products and services. Once you have optimized your strategy and changed the variables, you can compare its performance with the previous campaign using A/B testing.
This process allows you to compare the analytics of one strategy with the other to keep a check on your improvement and further enhance your strategy for future prospects.
Marketing through Facebook will take time to reach perfection. However, if you need guidance to create and manage a successful ad campaign, we are here to help you out.
AmzChart has professionally trained experts that are available to guide you through videos, blogs, and reports. You can reach out to us and we guarantee to increase your sales up to 200%. We will be more than happy to assist too. Reach out to us anytime through the following email: firstname.lastname@example.org
Facebook is the most influential platform across the globe that has billions of users. Utilizing its potential in the e-commerce sector and posting Amazon ads on Facebook can help you increase your web traffic and conversions in a much more efficient way.
The above guide will help you set up a successful ad campaign for your Amazon store on Facebook and drive traffic from this magnanimous platform to your store and increase your profits. By using AmzChart tools, you can further boost these profits and reach new heights of marketing in the e-commerce world. In addition, Looking for social media jobs? Check here.