"Toys" in "Small Animals" Market & Product Research on Amazon | AmzChart

Amazon BSR chart tool -- AmzChart

For most Amazon sellers, product research within Amazon categories is quite important because it related to sales as well as Amazon sales rank. Are you interested in the Toys market? Is Toys a potential niche industry for you to dive into? What kind of products is selling well within Toys?

With the help of Amazon BSR chart tool, AmzChart, you will have a great knowledge of Toys niche industry, and top-selling products within this category as well.

Toys Market Analysis & Product Research

Amazon Toys category created on 10-02-2001, currently has 845 listings, 1218 variations, 62914 reviews,  32.28% positive rating, as well as 2.62% negative rating. Also, in the past 7 days, the reviews growth of it is 1673, and in the past 30 days, the reviews growth of it is 6518. The whole category paths of Toys are:

Pet Supplies->Small Animals->Toys;

We have expressed some basic information about the Toys category above, and then we will analyze the detailed distribution of products under this category with some metrics to help you figure out what type of products are suitable for the Toys category.

Top products in Toys Average Price Average Reviews Average Star Ratings Average Release Date New Brand Opportunity Index
Top 20 products under Toys $9.67 1850 4.52 01-05-2017 84.04
Top 50 products under Toys $11.96 1035 4.53 07-25-2017 78.36
Top 100 products under Toys $11.92 624 4.42 04-08-2018 75.11

*New Brand Opportunity Index means the opportunity for new brands in Toys category, the greater the number, the greater the opportunity.

I believe you already have a clear understanding of the Toys industry as well as product information under Toys. When it comes to finding a potential niche market, what metrics are worthy of our attention?

First, category path. We have revealed the whole category path of Toys niche category, that’s Pet Supplies->Small Animals->Toys;. When launching products, you should check every path to make sure each of them still has opportunities left for you.

Also, if too many listings crowded in one category, it might show there has fierce competition. Currently, Toys has 845 listings in total, is the competition fierce?

Moreover, you have to consider the products’ prices under this category. In Toys category, the average prices of top20, top50, and top100 products are: $9.67, $11.96, $11.92. If you want to rank your products higher in the Toys category, accordingly, when you price your item, you should refer to the average price of these top products.

What’s more, category activity is another metric you won’t miss. We always check total reviews and the changes/growth of reviews under the Toys category. If the reviews rise rapidly in a short period of time, it means that the category is currently very popular in the market. Now, Toys’s reviews grow 1673 in past 7 days, is this category currently popular in the market?

Of course, there are many more metrics that can help you find a potential niche category waiting for you to explore in AmzChart. Then you can decide whether Toys is a good niche category for you to work on.

Check More Details Regarding Toys in AmzChart

5 Best Toys Products to Sell on Amazon

After analyzing the Toys category with every detail. Is Toys a good idea? I think there already has the answer in your mind. If you are going to launch your product in this category, I would highly suggest you check the Amazon BSR in this certain category, and check the performance of these high BSR products. No worries, I have prepared 5 top products in Toys category for you to “spy on”.


Ware Manufacturing Rice Pops Small Animal Chew Treat - Small

ASIN Number: B00494LIYU
PASIN Number: B0727VBL1N
BSR: 174
Buybox Price: $2.28
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 11-02-2010
Number of Sellers: 6
Category Path: Pet Supplies->Small Animals->Toys;->Pet Supplies->Small Animals->Treats;

check it on amzchart


Kaytee Perfect Chews for Guinea Pigs

PASIN Number: B07Z8HR6X4
BSR: 1169
Buybox Price: $2.39
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 10-17-2019
Number of Sellers: 14
Category Path: Pet Supplies->Small Animals->Toys;

check it on amzchart


andwe Small Animals Play Balls Rolling Chew Toys & Gnawing Treats for Rabbits Guinea Pigs Chinchilla Bunny Degus - Pet Cage Entertainment Accessories

ASIN Number: B07VH9QY3V
BSR: 1625
Buybox Price: $12.99
Buybox Seller: andwe
Shipping Method: FBM
Release Date: 07-22-2019
Number of Sellers: 1
Category Path: Pet Supplies->Small Animals->Toys;

check it on amzchart


Kaytee Perfect Chews for Rabbits

ASIN Number: B004GH6YH6
PASIN Number: B004GH6YH6
BSR: 1743
Buybox Price: $3.49
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 09-09-2010
Number of Sellers: 9
Category Path: Pet Supplies->Small Animals->Toys;

check it on amzchart


Niteangel Small Animal Activity Toy, Fun Pet Balls

ASIN Number: B078Y4WNBL
BSR: 1977
Buybox Price: $8.99
Buybox Seller: Niteangel Pet
Shipping Method: FBM
Release Date: 01-11-2018
Number of Sellers: 1
Category Path: Pet Supplies->Small Animals->Toys;

check it on amzchart

Now, you have mastered the detailed information of the top 5 products in the Toys category. More than that! You can track all of these high-performance products with just one button in AmzChart, and you can find more high BSR products as well as their secrets. 

If you want to achieve success in the Amazon marketplace, you should pay more attention to the Amazon top sellers, as well as Amazon BSR changes of products.