"Novelty" in "Dining & Entertaining" Market & Product Research on Amazon | AmzChart

Amazon BSR chart tool -- AmzChart

For most Amazon sellers, product research is quite important because it related to sales as well as Amazon sales rank. Are you interested in Novelty market? Is Novelty a potential niche industry for you to dive into? What kind of products is selling well within Novelty?

With the help of Amazon BSR Tracker & Chart, AmzChart, you will have a great knowledge of Novelty niche industry, and top-selling products within this category as well.

Amazon Novelty category created on 10-02-2003, currently has 64492 listings, 128663 variations, 561375 reviews,  9.35% positive rating, as well as 0.18% negative rating. Also, in the past 7 days, the reviews growth of it is 18971, and in the past 30 days, the reviews growth of it is -52720. The whole category paths of Novelty are:

Kitchen & Dining->Dining & Entertaining->Novelty;->Home & Kitchen->Kitchen & Dining->Dining & Entertaining->Novelty;

We have expressed some basic info about the Novelty category above and will analyze the detailed distribution of products under Novelty with some metrics to help you figure out what type of products are suitable for Novelty category.

Top products in Novelty Average Price Average Reviews Average Star Ratings Average Release Date New Brand Opportunity Index
Top 20 products under Novelty $17.49 1522 4.68 05-25-2018 82.29
Top 50 products under Novelty $16.52 1276 4.69 02-11-2018 79.31
Top 100 products under Novelty $16.54 1014 4.7 11-19-2017 82.56

*New Brand Opportunity Index means the opportunity for new brands in Novelty category, the greater the number, the greater the opportunity.

I believe you already have a clear understanding of the Novelty industry as well as product information under Novelty. When it comes to finding a potential niche market, what metrics are worthy of our attention?

First, category path. We have revealed the whole category path of Novelty niche category, that's Kitchen & Dining->Dining & Entertaining->Novelty;->Home & Kitchen->Kitchen & Dining->Dining & Entertaining->Novelty;. When launching products, you should check every path to ensure each of them still has opportunities left for you.

Also, if too many listings crowded in one category, it might show there has fierce competition. Currently, Novelty has 64492 listings in total, is the competition fierce?

Moreover, you have to consider the products' prices under this category. In Novelty category, the average prices of top20, top50, and top100 products are: $17.49, $16.52, $16.54. If you want to rank your products higher in the Novelty category, accordingly, when you price your item, you should refer to the average price of these top products.

What's more, category activity is another metric you won't miss. We always check total reviews and the changes/growth of reviews under the Novelty category. If the reviews rise rapidly in a short period of time, it means that the category is currently very popular in the market. Now, Novelty's reviews grow 18971 in past 7 days, is this category currently popular in the market?

Of course, there are many more metrics that can help you find a potential niche category waiting for you to explore in AmzChart, the effective Amazon BSR Chart. Then you can decide whether Novelty is a good niche for you to work on.

5 Best Novelty Products to Sell on Amazon

After analyzing the Novelty category with every detail. Is Novelty a good idea? I think there already has the answer in your mind. If you are going to launch your product in Novelty, I would highly suggest you check Amazon BSR and Amazon sales rank chart in this category and the performance of these high BSR products. No worries, I have prepared 5 top products in Novelty category for you to "spy on".


#1 

Contigo SnapSeal Byron Vacuum-Insulated Stainless Steel Travel Mug, 16 oz, Deep Sea and Stormy Weather

ASIN Number: B07GDZJ663
PASIN Number: B08PWJQYZM
BSR: 28
Buybox Price: $21.99
Buybox Seller: Amazon Warehouse
Shipping Method: FBA
Release Date: 08-13-2018
Number of Sellers: 8
Category Path: Kitchen & Dining->Dining & Entertaining->Glassware & Drinkware;->Kitchen & Dining->Dining & Entertaining->Novelty->Drinkware->Coffee Mugs;


check it on amzchart

#2

Contigo Couture SNAPSEAL Insulated Travel Mug, 20 Ounce, White Marble

ASIN Number: B0856T9KZ3
PASIN Number: B08PWJQYZM
BSR: 34
Buybox Price: $10.74
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 02-26-2020
Number of Sellers: 11
Category Path: Kitchen & Dining->Dining & Entertaining->Novelty->Drinkware->Coffee Mugs;->Home & Kitchen->Kitchen & Dining->Dining & Entertaining->Novelty->Drinkware->Coffee Mugs;


check it on amzchart

#3

Contigo Snapseal Insulated Travel Mug, 16 Ounce, Rose Quartz

ASIN Number: B083TP6LPC
PASIN Number: B08PWJQYZM
BSR: 35
Buybox Price: $11.38
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 01-13-2020
Number of Sellers: 3
Category Path: Kitchen & Dining->Dining & Entertaining->Novelty->Drinkware->Coffee Mugs;->Home & Kitchen->Kitchen & Dining->Dining & Entertaining->Novelty->Drinkware->Coffee Mugs;


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#4

Contigo SNAPSEAL Byron Mug, 16 oz, Dark Plum

ASIN Number: B07P61HKYM
PASIN Number: B08PWJQYZM
BSR: 36
Buybox Price: $10.77
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 02-28-2019
Number of Sellers: 8
Category Path: Kitchen & Dining->Dining & Entertaining->Glassware & Drinkware;->Kitchen & Dining->Dining & Entertaining->Novelty->Drinkware->Coffee Mugs;


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#5

SUNWILL 14 oz Coffee Mug Set, Vacuum Insulated Camping Mug with Lid, Double Wall Stainless Steel Travel Tumbler, Coffee Cup Outdoor, Powder Coated Teal 2 Pack

ASIN Number: B08BL53G93
PASIN Number: B07ZGMKWFG
BSR: 69
Buybox Price: $25.19
Buybox Seller: SUNWILL US
Shipping Method: FBM
Release Date: 10-22-2019
Number of Sellers: 1
Category Path: Kitchen & Dining->Dining & Entertaining->Novelty->Drinkware->Coffee Mugs;->Home & Kitchen->Kitchen & Dining->Dining & Entertaining->Novelty->Drinkware->Coffee Mugs;


check it on amzchart

Now, you have mastered the detailed information of the top 5 products in the Novelty category. More than that! You can track all of these high-performance products with Amazon BSR Tracker - AmzChart, to find more high BSR items.

Want to achieve success in the Amazon marketplace? Pay more attention to Amazon top sellers, as well as Amazon BSR changes of products.