"Mats" in "Yoga" Market & Product Research on Amazon | AmzChart

Amazon BSR chart tool -- AmzChart

For most Amazon sellers, product research is quite important because it related to sales as well as Amazon sales rank. Are you interested in Mats market? Is Mats a potential niche industry for you to dive into? What kind of products is selling well within Mats?

With the help of Amazon BSR Tracker & Chart, AmzChart, you will have a great knowledge of Mats niche industry, and top-selling products within this category as well.

Amazon Mats category created on 07-01-2003, currently has 1102 listings, 4032 variations, 115698 reviews,  18.29% positive rating, as well as 1.46% negative rating. Also, in the past 7 days, the reviews growth of it is -3786, and in the past 30 days, the reviews growth of it is -13224. The whole category paths of Mats are:

Sports & Outdoors->Sports & Fitness->Yoga->Mats;->Sports & Outdoors->Sports & Fitness->Exercise & Fitness->Yoga->Mats;

We have expressed some basic info about the Mats category above and will analyze the detailed distribution of products under Mats with some metrics to help you figure out what type of products are suitable for Mats category.

Top products in Mats Average Price Average Reviews Average Star Ratings Average Release Date New Brand Opportunity Index
Top 20 products under Mats $24.33 8002 4.63 07-01-2018 85.25
Top 50 products under Mats $29.9 3988 4.6 11-10-2018 67.8
Top 100 products under Mats $32.75 2308 4.59 09-30-2018 75.84

*New Brand Opportunity Index means the opportunity for new brands in Mats category, the greater the number, the greater the opportunity.

I believe you already have a clear understanding of the Mats industry as well as product information under Mats. When it comes to finding a potential niche market, what metrics are worthy of our attention?

First, category path. We have revealed the whole category path of Mats niche category, that's Sports & Outdoors->Sports & Fitness->Yoga->Mats;->Sports & Outdoors->Sports & Fitness->Exercise & Fitness->Yoga->Mats;. When launching products, you should check every path to ensure each of them still has opportunities left for you.

Also, if too many listings crowded in one category, it might show there has fierce competition. Currently, Mats has 1102 listings in total, is the competition fierce?

Moreover, you have to consider the products' prices under this category. In Mats category, the average prices of top20, top50, and top100 products are: $24.33, $29.9, $32.75. If you want to rank your products higher in the Mats category, accordingly, when you price your item, you should refer to the average price of these top products.

What's more, category activity is another metric you won't miss. We always check total reviews and the changes/growth of reviews under the Mats category. If the reviews rise rapidly in a short period of time, it means that the category is currently very popular in the market. Now, Mats's reviews grow -3786 in past 7 days, is this category currently popular in the market?

Of course, there are many more metrics that can help you find a potential niche category waiting for you to explore in AmzChart, the effective Amazon BSR Chart. Then you can decide whether Mats is a good niche for you to work on.

5 Best Mats Products to Sell on Amazon

After analyzing the Mats category with every detail. Is Mats a good idea? I think there already has the answer in your mind. If you are going to launch your product in Mats, I would highly suggest you check Amazon BSR and Amazon sales rank chart in this category and the performance of these high BSR products. No worries, I have prepared 5 top products in Mats category for you to "spy on".


#1 

MBIO Yoga Mat Extra Thick 1/4 Inch TPE Non Slip Texture High Elastic Yoga Mats for Women 12+ Colors with Carrying Strap and Bag for Pilates Fitness Meditation & Floor Exercise by SGS Certified

ASIN Number: B08CVS6GXF
PASIN Number: B089ZCNWLK
BSR: 34
Buybox Price: $22.98
Buybox Seller: MiracleBio MBIO
Shipping Method: FBM
Release Date: 06-11-2020
Number of Sellers: 1
Category Path: Sports & Outdoors->Sports & Fitness->Team Sports->Gymnastics Equipment->Gymnastics Mats & Flooring->Mats->Exercise Mats;->Sports & Outdoors->Sports & Fitness->Accessories->Field, Court & Rink Equipment->Gymnastics Equipment->Gymnastics Mats & Flooring->Mats->Exercise Mats;


check it on amzchart

#2

BalanceFrom GoYoga All-Purpose 1/2-Inch Extra Thick High Density Anti-Tear Exercise Yoga Mat with Carrying Strap

ASIN Number: B00FO9ZRYG
PASIN Number: B017198D8S
BSR: 42
Buybox Price: $24.24
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 04-26-2014
Number of Sellers: 21
Category Path: Sports & Outdoors->Sports & Fitness->Exercise & Fitness->Yoga->Mats;


check it on amzchart

#3

BalanceFrom GoYoga All-Purpose 1/2-Inch Extra Thick High Density Anti-Tear Exercise Yoga Mat with Carrying Strap

ASIN Number: B00FO9U46W
PASIN Number: B017198D8S
BSR: 44
Buybox Price: $24.07
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 04-26-2014
Number of Sellers: 14
Category Path: Sports & Outdoors->Sports & Fitness->Exercise & Fitness->Yoga->Mats;


check it on amzchart

#4

Double Players Dance Mat, Wireless Electronic Dance Mats, Dual User Fun Dancing Mat for Adults Kids, Large Non-Slip Dancer Step Pads Sense Game English for PC TV

ASIN Number: B08PVZ5G5D
PASIN Number: B08PVX12L3
BSR: 69
Buybox Price: $68.99
Buybox Seller: Boertpy
Shipping Method: FBM
Release Date: 12-07-2020
Number of Sellers: 1
Category Path: Sports & Outdoors->Sports & Fitness->Exercise & Fitness->Yoga->Mats;->Toys & Games->Electronics for Kids->Dance Mats;


check it on amzchart

#5

AmazonBasics 1/2-Inch Extra Thick Exercise Yoga Mat

ASIN Number: B01LP0U5X0
PASIN Number: B071RM52HC
BSR: 132
Buybox Price: $19.49
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 11-04-2015
Number of Sellers: 3
Category Path: Sports & Outdoors->Sports & Fitness->Exercise & Fitness->Yoga->Mats;


check it on amzchart

Now, you have mastered the detailed information of the top 5 products in the Mats category. More than that! You can track all of these high-performance products with Amazon BSR Tracker - AmzChart, to find more high BSR items.

Want to achieve success in the Amazon marketplace? Pay more attention to Amazon top sellers, as well as Amazon BSR changes of products.