"Matcha" in "Tea" Market & Product Research on Amazon | AmzChart

Amazon BSR chart tool -- AmzChart

For most Amazon sellers, product research is quite important because it related to sales as well as Amazon sales rank. Are you interested in Matcha market? Is Matcha a potential niche industry for you to dive into? What kind of products is selling well within Matcha?

With the help of Amazon BSR Tracker & Chart, AmzChart, you will have a great knowledge of Matcha niche industry, and top-selling products within this category as well.

Amazon Matcha category created on 02-13-2005, currently has 275 listings, 523 variations, 251038 reviews,  44.94% positive rating, as well as 2.79% negative rating. Also, in the past 7 days, the reviews growth of it is 38991, and in the past 30 days, the reviews growth of it is 155097. The whole category paths of Matcha are:

Grocery & Gourmet Food->Beverages->Coffee, Tea & Cocoa->Tea->Matcha;->Home & Kitchen->Kitchen & Dining->Coffee, Tea & Espresso->Coffee & Tea->Tea->Matcha;

We have expressed some basic info about the Matcha category above and will analyze the detailed distribution of products under Matcha with some metrics to help you figure out what type of products are suitable for Matcha category.

Top products in Matcha Average Price Average Reviews Average Star Ratings Average Release Date New Brand Opportunity Index
Top 20 products under Matcha $20.05 2084 4.45 11-08-2019 97.86
Top 50 products under Matcha $23.33 1144 4.51 09-22-2019 92.98
Top 100 products under Matcha $21.76 782 4.49 07-14-2019 74.27

*New Brand Opportunity Index means the opportunity for new brands in Matcha category, the greater the number, the greater the opportunity.

I believe you already have a clear understanding of the Matcha industry as well as product information under Matcha. When it comes to finding a potential niche market, what metrics are worthy of our attention?

First, category path. We have revealed the whole category path of Matcha niche category, that's Grocery & Gourmet Food->Beverages->Coffee, Tea & Cocoa->Tea->Matcha;->Home & Kitchen->Kitchen & Dining->Coffee, Tea & Espresso->Coffee & Tea->Tea->Matcha;. When launching products, you should check every path to ensure each of them still has opportunities left for you.

Also, if too many listings crowded in one category, it might show there has fierce competition. Currently, Matcha has 275 listings in total, is the competition fierce?

Moreover, you have to consider the products' prices under this category. In Matcha category, the average prices of top20, top50, and top100 products are: $20.05, $23.33, $21.76. If you want to rank your products higher in the Matcha category, accordingly, when you price your item, you should refer to the average price of these top products.

What's more, category activity is another metric you won't miss. We always check total reviews and the changes/growth of reviews under the Matcha category. If the reviews rise rapidly in a short period of time, it means that the category is currently very popular in the market. Now, Matcha's reviews grow 38991 in past 7 days, is this category currently popular in the market?

Of course, there are many more metrics that can help you find a potential niche category waiting for you to explore in AmzChart, the effective Amazon BSR Chart. Then you can decide whether Matcha is a good niche for you to work on.

5 Best Matcha Products to Sell on Amazon

After analyzing the Matcha category with every detail. Is Matcha a good idea? I think there already has the answer in your mind. If you are going to launch your product in Matcha, I would highly suggest you check Amazon BSR and Amazon sales rank chart in this category and the performance of these high BSR products. No worries, I have prepared 5 top products in Matcha category for you to "spy on".


#1 

Davidson's Tea Bulk, Gunpowder Green, 1-Pound Bag

ASIN Number: B000SATIFA
PASIN Number: B00X5FU8CW
BSR: 114
Buybox Price: $9.99
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 03-03-2015
Number of Sellers: 3
Category Path: Grocery & Gourmet Food->Beverages->Coffee, Tea & Cocoa->Tea->Matcha;->Home & Kitchen->Kitchen & Dining->Coffee, Tea & Espresso->Coffee & Tea->Tea->Matcha;


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#2

Jade Leaf Organic Matcha Green Tea Powder - Authentic Japanese Origin (1.06 Ounce)

ASIN Number: B00PFDH0IC
PASIN Number: B00PFDH0IC
BSR: 337
Buybox Price: $9.95
Buybox Seller: Jade Leaf Matcha
Shipping Method: FBM
Release Date: 03-23-2020
Number of Sellers: 1
Category Path: Grocery & Gourmet Food->Beverages->Coffee, Tea & Cocoa->Tea->Matcha;->Home & Kitchen->Kitchen & Dining->Coffee, Tea & Espresso->Coffee & Tea->Tea->Matcha;


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#3

Jade Leaf Organic Matcha Green Tea Powder - Authentic Japanese Origin (3.53 Ounce)

ASIN Number: B00PFDH0K0
PASIN Number: B00PFDH0K0
BSR: 341
Buybox Price: $19.95
Buybox Seller: Jade Leaf Matcha
Shipping Method: FBM
Release Date: 04-05-2020
Number of Sellers: 1
Category Path: Grocery & Gourmet Food->Beverages->Coffee, Tea & Cocoa->Tea->Matcha;->Home & Kitchen->Kitchen & Dining->Coffee, Tea & Espresso->Coffee & Tea->Tea->Matcha;


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#4

Jade Leaf Organic Matcha Latte Mix - Cafe Style Sweetened Blend - Sweet Matcha Green Tea Powder (5.3 Ounce)

ASIN Number: B01DTQD7VA
PASIN Number: B01DTQD7VA
BSR: 927
Buybox Price: $9.95
Buybox Seller: Jade Leaf Matcha
Shipping Method: FBM
Release Date: 07-09-2020
Number of Sellers: 1
Category Path: Grocery & Gourmet Food->Beverages->Coffee, Tea & Cocoa->Tea->Matcha;->Home & Kitchen->Kitchen & Dining->Coffee, Tea & Espresso->Coffee & Tea->Tea->Matcha;


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#5

Matcha Green Tea Powder 50g (1.75oz) by PureChimp - Ceremonial Grade Matcha Green Tea Powder From Japan - Pesticide-Free - Recyclable Glass + Aluminium Lid (Regular)

ASIN Number: B00HNDSOCI
PASIN Number: B07N8G3N8M
BSR: 1261
Buybox Price: $14.95
Buybox Seller: Official PureChimp
Shipping Method: FBM
Release Date: 07-10-2020
Number of Sellers: 1
Category Path: Grocery & Gourmet Food->Beverages->Coffee, Tea & Cocoa->Tea->Matcha;->Home & Kitchen->Kitchen & Dining->Coffee, Tea & Espresso->Coffee & Tea->Tea->Matcha;


check it on amzchart

Now, you have mastered the detailed information of the top 5 products in the Matcha category. More than that! You can track all of these high-performance products with Amazon BSR Tracker - AmzChart, to find more high BSR items.

Want to achieve success in the Amazon marketplace? Pay more attention to Amazon top sellers, as well as Amazon BSR changes of products.