"Mascara" in "Eyes" Market & Product Research on Amazon | AmzChart

For most Amazon sellers, product research is quite important because it related to sales as well as Amazon sales rank. Are you interested in Mascara market? Is Mascara a potential niche industry for you to dive into? What kind of products is selling well within Mascara?

With the help of Amazon BSR Tracker & Chart, AmzChart, you will have a great knowledge of Mascara niche industry, and top-selling products within this category as well.You can check for more information on our website amz fba calculator.

Amazon Mascara category created on 05-03-2004, currently has 1879 listings, 2704 variations, 455635 reviews,  42.53% positive rating, as well as 5.31% negative rating. Also, in the past 7 days, the reviews growth of it is 9045, and in the past 30 days, the reviews growth of it is 67210. The whole category paths of Mascara are:

Beauty & Personal Care->Makeup->Eyes->Mascara;

We have expressed some basic info about the Mascara category above and will analyze the detailed distribution of products under Mascara with some metrics to help you figure out what type of products are suitable for Mascara category.You can check for more information on bsr amazon tool.

Top products in Mascara Average Price Average Reviews Average Star Ratings Average Release Date New Brand Opportunity Index
Top 20 products under Mascara $11.7 16707 4.41 02-22-2020 93.86
Top 50 products under Mascara $10.86 8123 4.38 10-10-2019 68.72
Top 100 products under Mascara $13.22 4821 4.37 09-13-2019 78.63

*New Brand Opportunity Index means the opportunity for new brands in Mascara category, the greater the number, the greater the opportunity.

I believe you already have a clear understanding of the Mascara industry as well as product information under Mascara. When it comes to finding a potential niche market, what metrics are worthy of our attention?

First, category path. We have revealed the whole category path of Mascara niche category, that's Beauty & Personal Care->Makeup->Eyes->Mascara;. When launching products, you should check every path to ensure each of them still has opportunities left for you. If you want to get more content, click Amazon BSR chart .

Also, if too many listings crowded in one category, it might show there has fierce competition. Currently, Mascara has 1879 listings in total, is the competition fierce?

Moreover, you have to consider the products' prices under this category. In Mascara category, the average prices of top20, top50, and top100 products are: $11.7, $10.86, $13.22. If you want to rank your products higher in the Mascara category, accordingly, when you price your item, you should refer to the average price of these top products. Get more tips: "shopistores ","amzchart ".

What's more, category activity is another metric you won't miss. We always check total reviews and the changes/growth of reviews under the Mascara category. If the reviews rise rapidly in a short period of time, it means that the category is currently very popular in the market. Now, Mascara's reviews grow 9045 in the past 7 days, is this category currently popular in the market?

Of course, there are many more metrics that can help you find a potential niche category waiting for you to explore in AmzChart, the effective Amazon BSR Chart. Then you can decide whether Mascara is a good niche for you to work on.

5 Best Mascara Products to Sell on Amazon

After analyzing the Mascara category with every detail. Is Mascara a good idea? I think there already has the answer in your mind. If you are going to launch your product in Mascara, I would highly suggest you check Amazon BSR and Amazon sales rank chart in this category and the performance of these high BSR products. No worries, I have prepared 5 top products in Mascara category for you to "spy on". If you are interested in cross-border e-commerce or advertising optimization, you can also check trending dropshipping products .


#1 

essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free

ASIN Number: B00T0C9XRK
PASIN Number: B07YNXDSCZ
BSR: 2
Buybox Price: $4.99
Buybox Seller: essence cosmetics
Shipping Method: FBM
Release Date: 09-04-2019
Number of Sellers: 15
Category Path: Beauty & Personal Care->Makeup->Eyes->Mascara;


check it on amzchart

#2

L'Oreal Paris Cosmetics Voluminous Lash Paradise Lash Primer & Mascara Holiday Kit, Blackest Black and Millennial Pink, 2 Count

ASIN Number: B089MCD3L6
PASIN Number: B08LN1K31H
BSR: 50
Buybox Price: $14.97
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 07-06-2020
Number of Sellers: 1
Category Path: Beauty & Personal Care->Makeup->Eyes->Mascara;


check it on amzchart

#3

L'Oreal Paris Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Mystic Black, 0.25 Fl Oz (Pack of 1)

ASIN Number: B06XDLY282
PASIN Number: B08LN1K31H
BSR: 52
Buybox Price: $9.97
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 06-23-2020
Number of Sellers: 6
Category Path: Beauty & Personal Care->Makeup->Eyes->Mascara;


check it on amzchart

#4

L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 2)

ASIN Number: B07DBGRCYN
PASIN Number: B08LN1K31H
BSR: 54
Buybox Price: $15.93
Buybox Seller: KJ Wholesale LLC
Shipping Method: FBM
Release Date: 06-23-2020
Number of Sellers: 4
Category Path: Beauty & Personal Care->Makeup->Eyes->Mascara;


check it on amzchart

#5

L'Oreal Paris Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Black, 0.28 Fl Oz (Pack of 1)

ASIN Number: B06XDYJT6D
PASIN Number: B08LN1K31H
BSR: 57
Buybox Price: $9.97
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 07-16-2020
Number of Sellers: 7
Category Path: Beauty & Personal Care->Makeup->Eyes->Mascara;


check it on amzchart

Now, you have mastered the detailed information of the top 5 products in the Mascara category. More than that! You can track all of these high-performance products with Amazon BSR Tracker - AmzChart, to find more high BSR items. If you are interested in cross-border e-commerce or advertising optimization, you can also check shopify seller center.

Want to achieve success in the Amazon marketplace? Pay more attention to Amazon top sellers, as well as Amazon BSR changes of products.

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