"Home Fragrance" in "Home Décor" Market & Product Research on Amazon | AmzChart

Amazon BSR chart tool -- AmzChart

For most Amazon sellers, product research is quite important because it related to sales as well as Amazon sales rank. Are you interested in Home Fragrance market? Is Home Fragrance a potential niche industry for you to dive into? What kind of products is selling well within Home Fragrance?

With the help of Amazon BSR Tracker & Chart, AmzChart, you will have a great knowledge of Home Fragrance niche industry, and top-selling products within this category as well.

Home Fragrance Market AnalysisProduct Research

Amazon Home Fragrance category created on 09-06-2002, currently has 8096 listings, 13455 variations, 1388520 reviews,  30.98% positive rating, as well as 2.48% negative rating. Also, in the past 7 days, the reviews growth of it is 34524, and in the past 30 days, the reviews growth of it is 519748. The whole category paths of Home Fragrance are:

Home & Kitchen->Home Décor->Home Fragrance;

We have expressed some basic info about the Home Fragrance category above and will analyze the detailed distribution of products under Home Fragrance with some metrics to help you figure out what type of products are suitable for Home Fragrance category.

Top products in Home Fragrance Average Price Average Reviews Average Star Ratings Average Release Date New Brand Opportunity Index
Top 20 products under Home Fragrance $18.26 7427 4.46 12-12-2018 80.4
Top 50 products under Home Fragrance $16.35 4590 4.44 03-07-2019 94.45
Top 100 products under Home Fragrance $16.82 3184 4.44 02-28-2019 87.64

*New Brand Opportunity Index means the opportunity for new brands in Home Fragrance category, the greater the number, the greater the opportunity.

I believe you already have a clear understanding of the Home Fragrance industry as well as product information under Home Fragrance. When it comes to finding a potential niche market, what metrics are worthy of our attention?

First, category path. We have revealed the whole category path of Home Fragrance niche category, that's Home & Kitchen->Home Décor->Home Fragrance;. When launching products, you should check every path to ensure each of them still has opportunities left for you.

Also, if too many listings crowded in one category, it might show there has fierce competition. Currently, Home Fragrance has 8096 listings in total, is the competition fierce?

Moreover, you have to consider the products' prices under this category. In Home Fragrance category, the average prices of top20, top50, and top100 products are: $18.26, $16.35, $16.82. If you want to rank your products higher in the Home Fragrance category, accordingly, when you price your item, you should refer to the average price of these top products.

What's more, category activity is another metric you won't miss. We always check total reviews and the changes/growth of reviews under the Home Fragrance category. If the reviews rise rapidly in a short period of time, it means that the category is currently very popular in the market. Now, Home Fragrance's reviews grow 34524 in past 7 days, is this category currently popular in the market?

Of course, there are many more metrics that can help you find a potential niche category waiting for you to explore in AmzChart, the effective Amazon BSR Chart. Then you can decide whether Home Fragrance is a good niche for you to work on.

5 Best Home Fragrance Products to Sell on Amazon

After analyzing the Home Fragrance category with every detail. Is Home Fragrance a good idea? I think there already has the answer in your mind. If you are going to launch your product in Home Fragrance, I would highly suggest you check Amazon BSR and Amazon sales rank chart in this category and the performance of these high BSR products. No worries, I have prepared 5 top products in Home Fragrance category for you to "spy on".


#1 

Poo-Pourri Before-You-go Toilet Spray, Original Citrus Scent, 0.34 Fl Oz

ASIN Number: B07CN6ZDVY
PASIN Number: B08KVJWFV3
BSR: 7
Buybox Price: $4.99
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 11-20-2019
Number of Sellers: 4
Category Path: Health & Household->House Supplies->Air Fresheners->Spray;->Home & Kitchen->Cleaning Supplies->Air Fresheners->Spray;


check it on amzchart

#2

Poo-Pourri Before-You-go Toilet Spray, Cosmopolitan Scent, 2 Fl Oz

ASIN Number: B089R8P7T8
PASIN Number: B08KVJWFV3
BSR: 8
Buybox Price: $9.67
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 06-05-2020
Number of Sellers: 1
Category Path: Home & Kitchen->Home Décor->Home Fragrance->Fragrant Room Sprays;


check it on amzchart

#3

Yankee Candle Warm Luxe Cashmere Scented Premium Paraffin Grade Candle Wax with up to 150 Hour Burn Time, Large Jar

ASIN Number: B0746NJ3PP
PASIN Number: B07ZQ91FP9
BSR: 36
Buybox Price: $16.88
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 06-04-2020
Number of Sellers: 9
Category Path: Home & Kitchen->Home Décor->Home Fragrance->Home Fragrance Accessories;


check it on amzchart

#4

Soyo Backflow Waterfall Incense Burner Mountain River Incense Holder with 120 Backflow Incense Cones + 30 Incense Sticks + 1 Tweezer, Aromatherapy Ornamental for Home Office Yoga

ASIN Number: B0855J9RDD
PASIN Number: B0855J9RDD
BSR: 88
Buybox Price: $18.99
Buybox Seller: Amazon Warehouse
Shipping Method: FBA
Release Date: 08-11-2020
Number of Sellers: 5
Category Path: Home & Kitchen->Home Décor->Home Fragrance->Incense & Incense Holders->Incense Holders;


check it on amzchart

#5

Yankee Candle Fragrance Spheres, Sun & Sand

ASIN Number: B071Y55QDW
PASIN Number: B07RNS2HR7
BSR: 382
Buybox Price: $5.99
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 06-04-2020
Number of Sellers: 3
Category Path: Home & Kitchen->Home Décor->Home Fragrance->Home Fragrance Accessories;


check it on amzchart

Now, you have mastered the detailed information of the top 5 products in the Home Fragrance category. More than that! You can track all of these high-performance products with Amazon BSR Tracker - AmzChart, to find more high BSR items.

Want to achieve success in the Amazon marketplace? Pay more attention to Amazon top sellers, as well as Amazon BSR changes of products.