"Figures" in "Building & Construction Toys" Market & Product Research on Amazon | AmzChart

Amazon BSR chart tool -- AmzChart

For most Amazon sellers, product research is quite important because it related to sales as well as Amazon sales rank. Are you interested in Figures market? Is Figures a potential niche industry for you to dive into? What kind of products is selling well within Figures?

With the help of Amazon BSR Tracker & Chart, AmzChart, you will have a great knowledge of Figures niche industry, and top-selling products within this category as well.

Amazon Figures category created on 06-27-2009, currently has 2186 listings, 2254 variations, 154589 reviews,  43.24% positive rating, as well as 1.16% negative rating. Also, in the past 7 days, the reviews growth of it is 5509, and in the past 30 days, the reviews growth of it is 16160. The whole category paths of Figures are:

Toys & Games->Building & Construction Toys->Figures;

We have expressed some basic info about the Figures category above and will analyze the detailed distribution of products under Figures with some metrics to help you figure out what type of products are suitable for Figures category.

Top products in Figures Average Price Average Reviews Average Star Ratings Average Release Date New Brand Opportunity Index
Top 20 products under Figures $29.58 1855 4.66 07-24-2019 83.3
Top 50 products under Figures $30.47 938 4.67 08-11-2019 92.77
Top 100 products under Figures $38.59 697 4.65 06-10-2019 93.48

*New Brand Opportunity Index means the opportunity for new brands in Figures category, the greater the number, the greater the opportunity.

I believe you already have a clear understanding of the Figures industry as well as product information under Figures. When it comes to finding a potential niche market, what metrics are worthy of our attention?

First, category path. We have revealed the whole category path of Figures niche category, that's Toys & Games->Building & Construction Toys->Figures;. When launching products, you should check every path to ensure each of them still has opportunities left for you.

Also, if too many listings crowded in one category, it might show there has fierce competition. Currently, Figures has 2186 listings in total, is the competition fierce?

Moreover, you have to consider the products' prices under this category. In Figures category, the average prices of top20, top50, and top100 products are: $29.58, $30.47, $38.59. If you want to rank your products higher in the Figures category, accordingly, when you price your item, you should refer to the average price of these top products.

What's more, category activity is another metric you won't miss. We always check total reviews and the changes/growth of reviews under the Figures category. If the reviews rise rapidly in a short period of time, it means that the category is currently very popular in the market. Now, Figures's reviews grow 5509 in past 7 days, is this category currently popular in the market?

Of course, there are many more metrics that can help you find a potential niche category waiting for you to explore in AmzChart, the effective Amazon BSR Chart. Then you can decide whether Figures is a good niche for you to work on.

5 Best Figures Products to Sell on Amazon

After analyzing the Figures category with every detail. Is Figures a good idea? I think there already has the answer in your mind. If you are going to launch your product in Figures, I would highly suggest you check Amazon BSR and Amazon sales rank chart in this category and the performance of these high BSR products. No worries, I have prepared 5 top products in Figures category for you to "spy on".


LEGO City Ocean Exploration Submarine 60264, with Toy Submarine, Coral Reef Setting, Underwater Drone, Glow in The Dark Anglerfish Figure and 4 Explorer Minifigures, New 2020 (286 Pieces)

ASIN Number: B0858749WN
PASIN Number: B0858749WN
BSR: 264
Buybox Price: $35.99
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 08-21-2020
Number of Sellers: 30
Category Path: Toys & Games->Building & Construction Toys->Figures;->Toys & Games->Building & Construction Toys->Stacking Blocks;

check it on amzchart


LEGO City Air Race 60260 Flying Helicopter & Airplane Toy, Features 2 Ripcord Helicopters, Stunt Plane Aircraft Toy, 2 Pylons, Plus Rivera, Xtreme and Vitarush Pilot Minifigures, New 2020 (140 Pieces)

ASIN Number: B085878WLM
PASIN Number: B085878WLM
BSR: 538
Buybox Price: $32
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 09-01-2020
Number of Sellers: 25
Category Path: Toys & Games->Building & Construction Toys->Figures;->Toys & Games->Building & Construction Toys->Stacking Blocks;

check it on amzchart


LEGO Marvel Avengers Iron Man Mech 76140 Kids’ Superhero Mech Figure, Building Toy with Iron Man Mech and Minifigure, New 2020 (148 Pieces)

BSR: 667
Buybox Price: $9.84
Buybox Seller: Amazon
Shipping Method: FBA
Release Date: 01-01-2020
Number of Sellers: 55
Category Path: Toys & Games->Building & Construction Toys->Figures;

check it on amzchart


Paw Patrol Toys for Boys Chase - Build a Bot Robots for Kids - Stem Toys for Boys and Learning Toys Ages 3-10

ASIN Number: B08BC7HNC6
BSR: 1569
Buybox Price: $39.49
Buybox Seller: Keppi
Shipping Method: FBM
Release Date: 09-15-2020
Number of Sellers: 1
Category Path: Toys & Games->Building & Construction Toys->Figures;->Toys & Games->Preschool->Pre-Kindergarten Toys->Activity->Building Sets;

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LEGO Marvel Super Heroes Avengers: Infinity War The Hulkbuster Smash-Up 76104 Building Kit features Proxima Midnight, Outrider, and Bruce Banner figures (375 Pieces) (Discontinued by Manufacturer)

ASIN Number: B078C8HZ1P
PASIN Number: B07LB8CS4G
BSR: 3068
Buybox Price: $48.35
Buybox Seller: Emazing Gifts
Shipping Method: FBM
Release Date: 03-03-2018
Number of Sellers: 126
Category Path: Toys & Games->Building & Construction Toys->Figures;

check it on amzchart

Now, you have mastered the detailed information of the top 5 products in the Figures category. More than that! You can track all of these high-performance products with Amazon BSR Tracker - AmzChart, to find more high BSR items.

Want to achieve success in the Amazon marketplace? Pay more attention to Amazon top sellers, as well as Amazon BSR changes of products.