How To Use Amazon BSR To Growth Business?
- What is the Amazon Best Sellers Rank (BSR)?
- The Amazon Best Sellers Rank (BSR), also known as the “Amazon Sales Rank” is a score that Amazon assigns a specific product based on historical sales data. It fluctuates hourly.
- Why does the Amazon sales rank fluctuate?
- The 5 Steps to Improving Your Amazon BSR & Sales
- Product Research: Find products with high demand
- Competitor Benchmarking
- Solid keyword research to increase your listing’s visibility
- Optimize your PPC campaigns on a regular basis
- Improve your keyword rankings with Amazon SEO
- Track Your Amazon Sales Rank with AmzChart
What is the Amazon Best Sellers Rank (BSR)?
Amazon sales rank is a metric that explains the relationship among products within 1 category based on their sales performance. Sales rank is updated hourly, can range from 1 to over 1 million, is influenced by seasonality, and its algorithm remains unrevealed.
So, sales rank shows how well a product is selling relative to other products in the same category – a product with sales rank #1 is currently the most-purchased product in that category; a product with sales rank (or best seller ranking) #2 is the second most-purchased product in that category, etc. In other words, you can see how many other products are selling better than your own.
Which Factors Impact Your Amazon Best Sellers Rank?
A product’s eligibility for Amazon Best Sellers Rank is calculated by the number of recent sales and historical sales data relative to any other products in that same category.
There’s one caveat – we know Amazon values historical product data but they’ve also baked in predictive abilities into their algorithm that weighs the potential success of a product.
This is why sometimes a new product can have a higher ranking than a product released two years ago. Even though the older product has more historical data or cumulative sales, Amazon is making a prediction that the new product is likely to surpass the older product.
And really, you can’t put much stock in your performance in a single category, because Amazon created these lists to “highlight an item’s rank in the categories or subcategories where it really stands out,” not necessarily in relation to other similar items.
The 5 Steps to Improving Your Amazon BSR & Sales
1. Product Research: Find products with high demand
Shopkeepers want to be considerate of the best-selling products, which ensures a certain market demand. When looking for new products in a line of goods, you can greatly reduce the risk of investing in a slow seller with the help of the.
2. Competitor Benchmarking
Even seasoned Amazon sellers can gather important information by glancing at the Amazon best-seller list. Competitor monitoring, above all, and comparison with the toughest competition (benchmarking) are placed here at the forefront. If similar products have a better ranking, then that means there’s room for improvement for your own product. It’s therefore quite important to keep an eye on the Amazon sales rank of your own product as well as that of your competition so you can draw conclusions about how to optimize your own Amazon listing.
3. Solid keyword research to increase your listing’s visibility
Amazon’s algorithm does not work the same as Google. Amazon’s search algorithm has its own criterion to filter product listing for every search. Understand the working of the A9 algorithm to analyze how it works.
4. Optimize your PPC campaigns on a regular basis
It’s important to remember you only want to make adjustments to your PPC campaigns once you have collected a sufficient amount of data (impressions, clicks, conversions, etc) to evaluate your current campaign performance. We recommend to wait at least 2 weeks before you make any changes to your campaign, and depending on the number of impressions, clicks, etc collected it may also be necessary to wait longer.
5. Improve your keyword rankings with Amazon SEO
Find keywords for newly launched Amazon products. This means new Amazon keywords will get picked up by Sonar very quickly, enabling you to find keywords for newly launched products on Amazon. E.g. if there’s a new iPhone model coming out, the relevant keywords for this model will appear in Sonar faster than before.
Track Your Amazon Sales Rank with AmzChart
AmzChart has helped 2000 Amazon merchants to increase their revenue! AmzChart BSR monitoring of products over 8,000,000+.
AmzChart updates the top 100000 Best Seller Ranks of all categories every day, you can always get the latest data of related products! And AmzChart can dig out more potential products by monitoring the market data. Our total product data has exceeded 9 million!