Amazon "Toys" Industry Analysis Under "Amazon Launchpad" for Stores & Suppliers & Keywords | AmzChart

Have you ever racked your brains for which Amazon niche industry you are going to wade into? Is “Toys” industry a perfect choice for you?

With AmzChart and SellerCenter, we’ve collected the best amazon stores & suppliers & keywords information under Toys, to help you figure out whether Toys market will generate benefits for you and how to rank higher in the Toys niche category. Here is the Amazon industry analysis of amazon bsr alert - AmzChart for Toys.

5 Best Amazon Stores in “Toys” Industry 

To get a thorough insight into Amazon Toys industry, we always check the performance of best stores in Toys first, we can be inspired by these proven “Toys” winners, and spying on their strategies to replicate their success with the amazon bsr list tool - AmzChart.

Here are the latest Amazon top 5 sellers under Toys niche market.

#1 Amazon Warehouse

“Amazon Warehouse” is the # 1 top seller under Toys category in Amazon US marketplace. It created on 10-15-2020 and lies in US. It currently has 400000 products and 13 categories in total. So far, Amazon Warehouse has 0 reviews, among which 0% are positive. What’s more, it owns 0% positive in the last 12 months(0 ratings), 0% positive in the last 3 months(0 ratings), 0% positive in the last 1 month(0 ratings).

#2 Zen Laboratory

“Zen Laboratory” is the # 2 top seller under Toys category in Amazon US marketplace. It created on 10-15-2020 and lies in US. It currently has 7 products and 10 categories in total. Now, Zen Laboratory has 2680 reviews, among which 97% are positive. What’s more, it owns 97% positive in the last 12 months(2233 ratings), 99% positive in the last 3 months(634 ratings), 98% positive in the last 1 month(165 ratings).

#3 Not Parent Approved

“Not Parent Approved” is the # 3 top seller under Toys category in Amazon US marketplace. It created on 10-15-2020 and lies in US. It currently has 4 products and 7 categories in total. So far, Not Parent Approved has 1438 reviews, among which 97% are positive. What’s more, it owns 99% positive in the last 12 months(475 ratings), 100% positive in the last 3 months(173 ratings), 100% positive in the last 1 month(120 ratings).

#4 TwoPointOh Games

“TwoPointOh Games” is the # 4 top seller under Toys category in Amazon US marketplace. It created on 10-17-2020 and lies in US. It currently has 9 products and 7 categories in total. So far, TwoPointOh Games has 591 reviews, among which 99% are positive. What’s more, it owns 97% positive in the last 12 months(178 ratings), 99% positive in the last 3 months(82 ratings), 98% positive in the last 1 month(46 ratings).

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#5 Kids Against Maturity

“Kids Against Maturity” is the # 5 top seller under Amazon Toys category in Amazon US marketplace. It created on 10-17-2020 and lies in US. Currently, it has 8 products and 7 categories in total. So far, Kids Against Maturity has 1446 reviews, among which 99% are positive. What’s more, it owns 99% positive in the last 12 months(1310 ratings), 100% positive in the last 3 months(689 ratings), 100% positive in the last 1 month(355 ratings).

“Amazon Warehouse”, “Zen Laboratory”, “Not Parent Approved”, “TwoPointOh Games”, and “Kids Against Maturity” are best Amazon stores in Toys niche market. By analyzing these Toys best stores, you will have a great understanding of whether Toys market is good for your Amazon business.

You can uncover more secrets behind these Amazon top sellers on SellerCenter.

Top 3 Amazon Keyword Ranking for Top Products Under Toys Industry

Apart from researching the best amazon stores under Toys niche market, amazon keyword ranking under the top products in the Toys category is also needed to be considered. We’ve prepared the top 3 Toys products as well as their keyword ranking to help you find the best Toys keywords and rank higher in Toys.

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#1 The Original Reversible Octopus Plushie | TeeTurtle’s Patented Design | Red and Yellow | Show your mood without saying a word!

"B07H4Q9BRV" on Amazon -- AmzChart

This product (ASIN: B07H4Q9BRV) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
octopus stuffed animal reversible 18920 100
reversible plush 19047 100
octopus stuffed animal 72868 100

#2 Taco Cat Goat Cheese Pizza

"B077Z1R28P" on Amazon -- AmzChart

This product (ASIN: B077Z1R28P) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
goat cheese 160818 96
cat games 35306 96
fun games 87744 96

#3 Exploding Kittens Card Game - Family-Friendly Party Games - Card Games for Adults, Teens & Kids

"B010TQY7A8" on Amazon -- AmzChart

This product (ASIN: B010TQY7A8) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
exploding kittens 198899 120
fun games 87744 120
games 1631504 120

For every Amazon seller, knowing what keywords are ranking well in different Amazon categories matters a lot. Now you already know that these keywords, such as “octopus stuffed animal reversible”, “reversible plush”,”goat cheese”, “cat games”, “exploding kittens”, “fun games” are ranking well in Toys industry. So, when you optimize your listings, you should concentrate on keywords research, which might lead to an increase in the Amazon BSR of your product under Toys category and an increase in sales as well.

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Get More Keywords on AmzChart



To stand out from Toys competitors, you have to start with keywords such as “octopus stuffed animal”, “fun games”, and “games” which have more traffic & less competition, to optimize your listing and increase sales, thereby increasing your ranking on Amazon BSR under Toys industry.

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