Amazon "Novelty" Industry Analysis Under "Dining & Entertaining" for Stores & Suppliers & Keywords | AmzChart

Amazon BSR chart tool -- AmzChart

Have you ever racked your brains for which Amazon niche industry you are going to wade into? Is “Novelty” industry a perfect choice for you?

With AmzChart and SellerCenter, we’ve collected the best amazon stores & suppliers & keywords information under Novelty, to help you figure out whether Novelty market will generate benefits for you and how to rank higher in the Novelty niche category. Here is the Novelty Amazon industry analysis.

5 Best Amazon Stores in “Novelty” Industry 

To get a thorough insight into Amazon Novelty industry, we always check the performance of best stores in Novelty first, we can be inspired by these proven “Novelty” winners, and by spying on their strategies to replicate their success.

Here are the latest Amazon top 5 sellers under Novelty niche market.

#1 Amazon Warehouse

“Amazon Warehouse” is the # 1 top seller under Novelty category in Amazon US marketplace. It created on 10-15-2020 and lies in US. It currently has 400000 products and 13 categories in total. So far, Amazon Warehouse has 0 reviews, among which 0% are positive. What’s more, it owns 0% positive in the last 12 months(0 ratings), 0% positive in the last 3 months(0 ratings), 0% positive in the last 1 month(0 ratings).

#2 Wittsy Glassware & Gifts

“Wittsy Glassware & Gifts” is the # 2 top seller under Novelty category in Amazon US marketplace. It created on 10-17-2020 and lies in US. It currently has 89 products and 9 categories in total. Now, Wittsy Glassware & Gifts has 2237 reviews, among which 99% are positive. What’s more, it owns 97% positive in the last 12 months(913 ratings), 98% positive in the last 3 months(126 ratings), 98% positive in the last 1 month(86 ratings).

#3 The Unemployed Philosophers Guild

“The Unemployed Philosophers Guild” is the # 3 top seller under Novelty category in Amazon US marketplace. It created on 10-18-2020 and lies in US. It currently has 278 products and 9 categories in total. So far, The Unemployed Philosophers Guild has 21740 reviews, among which 99% are positive. What’s more, it owns 99% positive in the last 12 months(1815 ratings), 100% positive in the last 3 months(472 ratings), 100% positive in the last 1 month(221 ratings).

#4 Gelid Coolers

“Gelid Coolers” is the # 4 top seller under Novelty category in Amazon US marketplace. It created on 10-17-2020 and lies in US. It currently has 74 products and 8 categories in total. So far, Gelid Coolers has 5499 reviews, among which 99% are positive. What’s more, it owns 98% positive in the last 12 months(1769 ratings), 98% positive in the last 3 months(498 ratings), 98% positive in the last 1 month(127 ratings).

#5 Funny Mugs, LOL

“Funny Mugs, LOL” is the # 5 top seller under Amazon Novelty category in Amazon US marketplace. It created on 10-17-2020 and lies in US. Currently, it has 26 products and 8 categories in total. So far, Funny Mugs, LOL has 892 reviews, among which 98% are positive. What’s more, it owns 99% positive in the last 12 months(398 ratings), 97% positive in the last 3 months(126 ratings), 97% positive in the last 1 month(69 ratings).

“Amazon Warehouse”, “Wittsy Glassware & Gifts”, “The Unemployed Philosophers Guild”, “Gelid Coolers”, and “Funny Mugs, LOL” are best Amazon stores in Novelty niche market. By analyzing these Novelty best stores, you will have a great understanding of whether Novelty market is good for your Amazon business.

You can uncover more secrets behind these Amazon top sellers on SellerCenter.

Top 3 Amazon Keyword Ranking for Top Products Under Novelty Industry

Apart from researching the best amazon stores under Novelty niche market, amazon keyword ranking under the top products in the Novelty category is also needed to be considered. We’ve prepared the top 3 Novelty products as well as their keyword ranking to help you find the best Novelty keywords and rank higher in Novelty.

#1 Contigo Couture SNAPSEAL Insulated Travel Mug, 20 Ounce, White Marble

"B0856T9KZ3" on Amazon -- AmzChart

This product (ASIN: B0856T9KZ3) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
marbles 144561 11
contigo travel mug 12736 11
contigo 161137 11


#2 H2O ID BANDS: Introduces SIP ID 12 BAND PARTY PACK NEW PASTEL COLORS ADJUSTABLE CLOSURE REUSABLE ID BANDS LABEL DRINKS; WATER BOTTLES, REUSABLE BOTTLES & CUPS, SPORTS DRINKS, COCKTAILS, BEER

"B07MD6K7TG" on Amazon -- AmzChart

This product (ASIN: B07MD6K7TG) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
water bottle name bands 13 2
h20 id 140 2
h2o id 2 2


#3 Contigo SnapSeal Byron Vacuum-Insulated Stainless Steel Travel Mug, 16 oz, Deep Sea and Stormy Weather

"B07GDZJ663" on Amazon -- AmzChart

This product (ASIN: B07GDZJ663) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
contigo autoseal 35124 73
contigo travel mug 12736 73
coffee thermos 138776 73


For every Amazon seller, knowing what keywords are ranking well in different Amazon categories matters a lot. Now you already know that these keywords, such as “marbles”, “contigo travel mug”,”water bottle name bands”, “h20 id”, “contigo autoseal”, “contigo travel mug” are ranking well in Novelty industry. So, when you optimize your listings, you should concentrate on keywords research, which might lead to an increase in the Amazon BSR of your product under Novelty category and an increase in sales as well.


Get More Keywords on AmzChart



To stand out from Novelty competitors, you have to start with keywords such as “contigo”, “h2o id”, and “coffee thermos” which have more traffic & less competition, to optimize your listing and increase sales, thereby increasing your ranking on Amazon BSR under Novelty industry.