Amazon "Puzzles" Industry Analysis Under "Toys & Games" for Stores & Suppliers & Keywords | AmzChart

Amazon BSR chart tool -- AmzChart

Have you ever racked your brains for which Amazon niche industry you are going to wade into? Is “Puzzles” industry a perfect choice for you?

With AmzChart and SellerCenter, we’ve collected the best amazon stores & suppliers & keywords information under Puzzles, to help you figure out whether Puzzles market will generate benefits for you and how to rank higher in the Puzzles niche category. Here is the Puzzles Amazon industry analysis.

5 Best Amazon Stores in “Puzzles” Industry 

To get a thorough insight into Amazon Puzzles industry, we always check the performance of best stores in Puzzles first, we can be inspired by these proven “Puzzles” winners, and by spying on their strategies to replicate their success.

Here are the latest Amazon top 5 sellers under Puzzles niche market.

#1 Pretty Phoxie

“Pretty Phoxie” is the # 1 top seller under Puzzles category in Amazon US marketplace. It created on 10-18-2020 and lies in US. It currently has 305 products and 11 categories in total. So far, Pretty Phoxie has 412 reviews, among which 85% are positive. What’s more, it owns 73% positive in the last 12 months(63 ratings), 82% positive in the last 3 months(11 ratings), 80% positive in the last 1 month(5 ratings).

#2 Penguins and Pineapples

“Penguins and Pineapples” is the # 2 top seller under Puzzles category in Amazon US marketplace. It created on 10-15-2020 and lies in US. It currently has 95 products and 6 categories in total. Now, Penguins and Pineapples has 54 reviews, among which 94% are positive. What’s more, it owns 94% positive in the last 12 months(31 ratings), 86% positive in the last 3 months(14 ratings), 60% positive in the last 1 month(5 ratings).

#3 WOOD LAND

“WOOD LAND” is the # 3 top seller under Puzzles category in Amazon US marketplace. It created on 10-17-2020 and lies in UA. It currently has 12 products and 5 categories in total. So far, WOOD LAND has 81 reviews, among which 89% are positive. What’s more, it owns 88% positive in the last 12 months(59 ratings), 88% positive in the last 3 months(8 ratings), 67% positive in the last 1 month(3 ratings).

#4 Igor Fostenko

“Igor Fostenko” is the # 4 top seller under Puzzles category in Amazon US marketplace. It created on 10-16-2020 and lies in US. It currently has 158 products and 5 categories in total. So far, Igor Fostenko has 832 reviews, among which 96% are positive. What’s more, it owns 93% positive in the last 12 months(236 ratings), 82% positive in the last 3 months(38 ratings), 62% positive in the last 1 month(13 ratings).

#5 MyriJoy-NA (Easy Mosaic)

“MyriJoy-NA (Easy Mosaic)” is the # 5 top seller under Amazon Puzzles category in Amazon US marketplace. It created on 10-16-2020 and lies in US. Currently, it has 19 products and 4 categories in total. So far, MyriJoy-NA (Easy Mosaic) has 14 reviews, among which 93% are positive. What’s more, it owns 75% positive in the last 12 months(4 ratings), 0% positive in the last 3 months(0 ratings), 0% positive in the last 1 month(0 ratings).

“Pretty Phoxie”, “Penguins and Pineapples”, “WOOD LAND”, “Igor Fostenko”, and “MyriJoy-NA (Easy Mosaic)” are best Amazon stores in Puzzles niche market. By analyzing these Puzzles best stores, you will have a great understanding of whether Puzzles market is good for your Amazon business.

You can uncover more secrets behind these Amazon top sellers on SellerCenter.

Top 3 Amazon Keyword Ranking for Top Products Under Puzzles Industry

Apart from researching the best amazon stores under Puzzles niche market, amazon keyword ranking under the top products in the Puzzles category is also needed to be considered. We’ve prepared the top 3 Puzzles products as well as their keyword ranking to help you find the best Puzzles keywords and rank higher in Puzzles.

#1 Wooden Name Puzzle, Gift for Baby or Toddler, Handmade in the USA

"B07K7QNTRZ" on Amazon -- AmzChart

This product (ASIN: B07K7QNTRZ) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
personalized baby girl gifts 17718 64
customized gifts 90920 64
personalized baby boy gifts with name 303 64


#2 Mobii Rainbow Small Fidget Ball Stress Mobius Toy, Restless Hand Office, School, Stim, Anxiety

"B0734HG19M" on Amazon -- AmzChart

This product (ASIN: B0734HG19M) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
tangle 44300 33
fidgetland shark tank 857 33
fidgetland 14599 33


#3 Personalized Wooden Name Puzzle With Bear and Mountain- Toddler Educational Learning Gift- Made in the USA

"B07TCJ5HBN" on Amazon -- AmzChart

This product (ASIN: B07TCJ5HBN) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
personalized puzzle 26404 25
name puzzles for toddlers 15140 25
personalized name puzzle 12480 25


For every Amazon seller, knowing what keywords are ranking well in different Amazon categories matters a lot. Now you already know that these keywords, such as “personalized baby girl gifts”, “customized gifts”,”tangle”, “fidgetland shark tank”, “personalized puzzle”, “name puzzles for toddlers” are ranking well in Puzzles industry. So, when you optimize your listings, you should concentrate on keywords research, which might lead to an increase in the Amazon BSR of your product under Puzzles category and an increase in sales as well.


Get More Keywords on AmzChart



To stand out from Puzzles competitors, you have to start with keywords such as “personalized baby boy gifts with name”, “fidgetland”, and “personalized name puzzle” which have more traffic & less competition, to optimize your listing and increase sales, thereby increasing your ranking on Amazon BSR under Puzzles industry.