Amazon "Active & Performance" Industry Analysis Under "Coats, Jackets & Vests" for Stores & Suppliers & Keywords | AmzChart

Amazon BSR chart tool -- AmzChart

Have you ever racked your brains for which Amazon niche industry you are going to wade into? Is “Active & Performance” industry a perfect choice for you?

With AmzChart and SellerCenter, we’ve collected the best amazon stores & suppliers & keywords information under Active & Performance, to help you figure out whether Active & Performance market will generate benefits for you and how to rank higher in the Active & Performance niche category. Here is the Active & Performance Amazon industry analysis.

5 Best Amazon Stores in “Active & Performance” Industry 

To get a thorough insight into Amazon Active & Performance industry, we always check the performance of best stores in Active & Performance first, we can be inspired by these proven “Active & Performance” winners, and by spying on their strategies to replicate their success.

Here are the latest Amazon top 5 sellers under Active & Performance niche market.

#1 NW Sales Connection, Inc.

“NW Sales Connection, Inc.” is the # 1 top seller under Active & Performance category in Amazon US marketplace. It created on 10-15-2020 and lies in US. It currently has 154 products and 7 categories in total. So far, NW Sales Connection, Inc. has 3926 reviews, among which 99% are positive. What’s more, it owns 100% positive in the last 12 months(57 ratings), 100% positive in the last 3 months(28 ratings), 100% positive in the last 1 month(11 ratings).

#2 Northern leisure

“Northern leisure” is the # 2 top seller under Active & Performance category in Amazon US marketplace. It created on 10-15-2020 and lies in US. It currently has 511 products and 4 categories in total. Now, Northern leisure has 1062 reviews, among which 93% are positive. What’s more, it owns 91% positive in the last 12 months(43 ratings), 100% positive in the last 3 months(10 ratings), 100% positive in the last 1 month(3 ratings).

#3 My 401K

“My 401K” is the # 3 top seller under Active & Performance category in Amazon US marketplace. It created on 10-17-2020 and lies in US. It currently has 1000 products and 4 categories in total. So far, My 401K has 155 reviews, among which 99% are positive. What’s more, it owns 95% positive in the last 12 months(19 ratings), 100% positive in the last 3 months(5 ratings), 100% positive in the last 1 month(1 ratings).

#4 StylesILove Store

“StylesILove Store” is the # 4 top seller under Active & Performance category in Amazon US marketplace. It created on 10-15-2020 and lies in US. It currently has 5000 products and 4 categories in total. So far, StylesILove Store has 7604 reviews, among which 98% are positive. What’s more, it owns 94% positive in the last 12 months(459 ratings), 94% positive in the last 3 months(150 ratings), 89% positive in the last 1 month(55 ratings).

#5 QQOUTLET

“QQOUTLET” is the # 5 top seller under Amazon Active & Performance category in Amazon US marketplace. It created on 10-15-2020 and lies in US. Currently, it has 340 products and 4 categories in total. So far, QQOUTLET has 10224 reviews, among which 95% are positive. What’s more, it owns 95% positive in the last 12 months(498 ratings), 96% positive in the last 3 months(116 ratings), 95% positive in the last 1 month(44 ratings).

“NW Sales Connection, Inc.”, “Northern leisure”, “My 401K”, “StylesILove Store”, and “QQOUTLET” are best Amazon stores in Active & Performance niche market. By analyzing these Active & Performance best stores, you will have a great understanding of whether Active & Performance market is good for your Amazon business.

You can uncover more secrets behind these Amazon top sellers on SellerCenter.

Top 3 Amazon Keyword Ranking for Top Products Under Active & Performance Industry

Apart from researching the best amazon stores under Active & Performance niche market, amazon keyword ranking under the top products in the Active & Performance category is also needed to be considered. We’ve prepared the top 3 Active & Performance products as well as their keyword ranking to help you find the best Active & Performance keywords and rank higher in Active & Performance.

#1 EnergeticSky EVA Portable Raincoat for Adults,Reusable Rain Poncho with Hoods and Sleeves

"B076GX946B" on Amazon -- AmzChart

This product (ASIN: B076GX946B) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
reusable poncho 99 7
car seat poncho 12939 7
ponchos for women rainwear 212 7


#2 Opret Portable EVA Raincoats for Adults, Reusable Rain Ponchos with Hoods and Sleeves Lightweight Raincoats, 2 Pack

"B073XDLS4N" on Amazon -- AmzChart

This product (ASIN: B073XDLS4N) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
rain coat 38373 72
raincoat 38276 72
clear raincoat 4652 72


#3 Opret Portable EVA Raincoats for Adults, Reusable Rain Ponchos with Hoods and Sleeves Lightweight Raincoats, 2 Pack

"B078WLY3M9" on Amazon -- AmzChart

This product (ASIN: B078WLY3M9) is currently ranking for these top 3 keywords:

keyword Monthly Search Volume Monthly Search Weight
rain coat 38373 90
ponchos adult 18150 90
rain ponchos for adults 39049 90


For every Amazon seller, knowing what keywords are ranking well in different Amazon categories matters a lot. Now you already know that these keywords, such as “reusable poncho”, “car seat poncho”,”rain coat”, “raincoat”, “rain coat”, “ponchos adult” are ranking well in Active & Performance industry. So, when you optimize your listings, you should concentrate on keywords research, which might lead to an increase in the Amazon BSR of your product under Active & Performance category and an increase in sales as well.


Get More Keywords on AmzChart



To stand out from Active & Performance competitors, you have to start with keywords such as “ponchos for women rainwear”, “clear raincoat”, and “rain ponchos for adults” which have more traffic & less competition, to optimize your listing and increase sales, thereby increasing your ranking on Amazon BSR under Active & Performance industry.